The Republic Bank Caribbean Premier League (CPL) has announced Flow, the Caribbean's leading telecommunications provider, as an official partner for the upcoming tournament. According to Antigua News Room, the partnership unites two brands with deep roots in the Caribbean, bound by a shared commitment to world-class entertainment and regional connectivity.
The alliance is expected to enhance the CPL experience for millions of fans across the region, with Flow's involvement aimed at improving access, engagement, and digital connectivity throughout the tournament.
Jamie Stewart, Commercial Director of the Caribbean Premier League, welcomed the development. "Flow is a brand that is synonymous with connectivity and innovation across the Caribbean, and we are delighted to welcome them as a partner of the Republic Bank Caribbean Premier League," Stewart said. "Their commitment to delivering exceptional experiences aligns perfectly with our vision for the CPL, and we look forward to working together to bring fans even closer to the action."
Inge Smidts, Chief Executive Officer of Liberty Caribbean — the company that operates Flow, Liberty Business, and BTC — also spoke to the significance of the agreement. "Cricket in the Caribbean is part of our identity, our culture, and our collective rhythm as a region," Smidts said.
"Our partnership with the Caribbean Premier League reflects our continued commitment to investing in the moments that unite us as a people. Following our role as Official Telecommunications Partner of the ICC Men's T20 World Cup in 2024, this next chapter with the CPL further reinforces Flow's position as a trusted enabler of world-class sporting experiences across the Caribbean."
Smidts added that the company takes pride in supporting a platform that celebrates Caribbean talent and showcases the region's energy and excellence on the global stage.
The CPL continues to grow as one of the premier T20 leagues in world cricket, blending elite competition with vibrant Caribbean culture. The addition of Flow as a partner further strengthens the tournament's capacity to deliver memorable experiences both inside stadiums and across digital platforms.
