A Canadian marketing consultant has identified authentic storytelling as one of the most powerful tools available to Antigua and Barbuda in its efforts to promote the twin-island nation.
According to Antigua Observer, Emily Mills, founder of How She Hustles, made the remarks during an appearance on Observer Media's Voice of the People programme. Mills acknowledged that video content across digital platforms plays an important role in modern marketing, but cautioned that it is not sufficient on its own.
Mills' comments underscore a growing conversation among tourism and marketing professionals about the value of genuine, human-centred narratives in distinguishing destinations in an increasingly crowded digital landscape.
