ST. JOHN'S, Antigua — Flow has launched its 2026 summer campaign, "We Live For This," inviting customers across Antigua and Barbuda to "Win All Summer" through a series of prizes and activations tied to the season's marquee events. According to Antigua News Room, the campaign runs throughout July and August and is anchored in Flow's new three-year partnership with the Caribbean Premier League (CPL).
The campaign draws on the defining elements of an Antiguan and Barbudan summer — CPL cricket, Carnival, music, community events, and time with family and friends. The grand prize is a trip for two to Barbados to attend the CPL Finals live.
Weekly prizes are on offer for the duration of the campaign and include Myst and Barefoot T-Shirt Mas packages, a Myst Mas package, Caution J'Ouvert experiences, Rise event packages, tickets to Footprints, Blue Jeans, and Carnival Dreams, CPL tickets, Samsung devices, coffee makers, and bonus credit and data. Customers can qualify through eligible prepaid, postpaid, and broadband offers.
"Our new partnership with the CPL gave us the perfect foundation to build a campaign around what people genuinely look forward to each summer," said Wayne Hull, Country Manager. "Cricket, Carnival, music, community are the moments that bring us together. 'We Live For This' is how we reward customers for choosing Flow and put them closer to the experiences they love, right through to the CPL Finals in Barbados."
Marketing Manager Shand Merchant outlined how customers can enter each week. "With 'Win All Summer,' customers can qualify every week by topping up $25 or more, signing up for a new service, paying their bill in full, or activating a 3, 7 or 30-Day Always On Plan," he said. "With something new to look forward to every week, it's our way of saying thank you and of making the season a little more rewarding."
Beyond the prize draws, the campaign will be brought to life through retail activations, roadshows, giveaways, and community engagements across the twin-island nation.
"We Live For This" launched on July 3 and continues through the summer with new offers, prizes, and activations each week. Customers can visit a Flow Retail Store, follow Flow on social media, or access Flow's digital platforms to view current offers and entry details.
Flow is the Caribbean's leading telecommunications and entertainment provider, delivering mobile, broadband, TV, and digital services to homes and businesses. It operates under Liberty Caribbean — formerly C&W Communications — which is operated by Liberty Latin America and serves more than 20 markets across the Caribbean through the consumer brands Flow and BTC.
